Social Media Comparison Infographic


With all of the various social media outlets that people are using these days, we thought it would be nice to come up with an infographic that breaks down each of the most popular social outlets into digestible snippets demonstrating advantages of each and how they can be best utilized.  Learn how to best leverage each platform with this social media comparison infographic.  Enjoy!

Social media comparison infographic. Facebook vs. Twitter vs. Instagram vs. Pinterest vs. Google+ vs. LinkedIn

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We encourage you to email, share through social outlets, or download a printable PDF of the infographic for free, and use as you wish! It’s our gift to you.

Social Media Comparison Infographic in Words


  • 70 million active users
  • Social site that is all about discovery
  • Largest opportunities are in decor, babies, recipes, wedding, and fashion
  • Users are 32% male and 68% female


  • 560 million active users
  • micro blogging social site that limits posts to 140 characters
  • largest penetration in the US but spreading slowly and steadily
  • 5,700 tweets happen every second


  • Social sharing site that has 1 billion users worldwide
  • Largest opportunities communicating with consumers in a non-obtrusive way
  • Users share 2.5 billion pieces of content each day


  • 150 million active users
  • Social sharing site all around pictures and now 15 second videos
  • Many brands are participating through the use of hashtags and posting pictures consumers can relate to
  • Most followed brand is MTV


  • 400 million active users
  • Social network built by Google that allows for brands and users to build circles
  • Not as many brands active but the ones that are tend to be a good fit with a great following
  • Growing rapidly with 925,000 new users every day


  • 240 Million active users
  • Business oriented social networking site
  • Brands that are participating are corporate brands giving potential and current associates a place to network and connect
  • 79% of users are 35 or older

43 thoughts on “Social Media Comparison Infographic

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  10. Goldies

    Hi! to the Dreamteam from France!
    Do you have the same graphic for 2012 the year of presidential campaign(s) (France and USA) That’s Important and would help me for my university work. (Infocom Phd Sciences of Information and comunication)
    Faithfully yours!

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  17. Sean

    I just saw this graphic posted on a G+ community. I like he design, but am curious to know where these stats came from. I don’t see any sources listed. Thanks.

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  30. Nabeel Adeni

    The infographic is quite compelling and has done a great job of showcasing the significance of each of the 6 Social Media platforms- Facebook, Twitter, LinkedIn, Pinterest, Instagram and Google+.

    However, it has missed out on Tumblr & YouTube. Would have loved to see a those two being added to this infographic.

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  39. Dhian

    Thanks for the social media comparison infographic.

    I use four of those, and use fb most of the time because it’s really connecting people/big families, easier and communicative.

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