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Social Media Comparison Infographic

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Editor’s Note: We will attempt to keep this updated roughly every six months. Check back for updated statistics. All previous versions are archived at the end of this article. Thanks to everyone who has contributed feedback to keep this graphic as accurate as possible.

With all of the various social media outlets that people are using these days, we thought it would be nice to come up with an infographic that breaks down each of the most popular social outlets into digestible snippets demonstrating advantages of each and how they can be best utilized.  Learn how to best leverage each platform with this social media comparison infographic.  Enjoy!


Social Media Comparison Infographic in Words

Pinterest

  • 20 million active users (70 million total users)
  • Social site that is all about discovery
  • Largest opportunities are in decor, crafts/diy, cooking, health, and fashion
  • Users are 17% male and 83% female

Twitter

  • 241 million active users (over 600 million total users)
  • micro blogging social site that limits posts to 140 characters
  • largest penetration in the US but spreading slowly and steadily
  • 5,700 tweets happen every second

Facebook

  • Social sharing site that has over 1 billion users worldwide
  • Largest opportunities communicating with consumers in a non-obtrusive way
  • Users share 1 million links every 20 minutes

Instagram

  • 200 million active users
  • Social sharing site all around pictures and now 15 second videos
  • Many brands are participating through the use of hashtags and posting pictures consumers can relate to
  • Most followed brand is National Geographic

Google+

  • 540 million active users
  • Social network built by Google that allows for brands and users to build circles
  • Not as many brands active but the ones that are tend to be a good fit with a great following
  • 25 – 35 year olds are most active

LinkedIn

  • 300 Million users
  • Business oriented social networking site
  • Brands that are participating are corporate brands giving potential and current associates a place to network and connect
  • Powers 50% of the world’s hires Customer Value Proposition: Power 50% of the world’s hires
  • 79% of users are 35 or older
  • https://www.quantcast.com/linkedin.com

Sources

Archive
December 2013

Social media comparison infographic. Facebook vs. Twitter vs. Instagram vs. Pinterest vs. Google+ vs. LinkedInPinterest

  • 70 million active users
  • Social site that is all about discovery
  • Largest opportunities are in decor, babies, recipes, wedding, and fashion
  • Users are 32% male and 68% female

Twitter

  • 560 million active users
  • micro blogging social site that limits posts to 140 characters
  • largest penetration in the US but spreading slowly and steadily
  • 5,700 tweets happen every second

Facebook

  • Social sharing site that has 1 billion users worldwide
  • Largest opportunities communicating with consumers in a non-obtrusive way
  • Users share 2.5 billion pieces of content each day

Instagram

  • 150 million active users
  • Social sharing site all around pictures and now 15 second videos
  • Many brands are participating through the use of hashtags and posting pictures consumers can relate to
  • Most followed brand is MTV

Google+

  • 400 million active users
  • Social network built by Google that allows for brands and users to build circles
  • Not as many brands active but the ones that are tend to be a good fit with a great following
  • Growing rapidly with 925,000 new users every day

LinkedIn

  • 240 Million active users
  • Business oriented social networking site
  • Brands that are participating are corporate brands giving potential and current associates a place to network and connect
  • 79% of users are 35 or older

129 thoughts on “Social Media Comparison Infographic

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  10. Goldies

    Hi! to the Dreamteam from France!
    Do you have the same graphic for 2012 the year of presidential campaign(s) (France and USA) That’s Important and would help me for my university work. (Infocom Phd Sciences of Information and comunication)
    Faithfully yours!

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  17. Sean

    I just saw this graphic posted on a G+ community. I like he design, but am curious to know where these stats came from. I don’t see any sources listed. Thanks.

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  30. Nabeel Adeni

    The infographic is quite compelling and has done a great job of showcasing the significance of each of the 6 Social Media platforms- Facebook, Twitter, LinkedIn, Pinterest, Instagram and Google+.

    However, it has missed out on Tumblr & YouTube. Would have loved to see a those two being added to this infographic.

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  39. Dhian

    Thanks for the social media comparison infographic.

    I use four of those, and use fb most of the time because it’s really connecting people/big families, easier and communicative.

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  42. Davide Basile

    Great job guys, but I think there is a very big mistake in this infographic. Twitter (as you can read on the official website of the company) hasn’t 560 million active users, but 240 (more or less). Could you please let me know the source of these statistics?

    1. matt@leveragenam.com

      Sorry for the delay in response, but great catch, David! That should not say “active” users – just total users. This was about 6 months old so it was just about time to update it anyway so we will certainly include this fix in our next iteration. I think Pinterest may have a similar issue where it shouldn’t be “active”. We’ll have this updated shortly – thanks again for the heads up!

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  75. Patrice

    I just saw this info graphic updated in our weekly paper “Florida Weekly” and wanted to know if you had it posted on your site as well to share? I would love to use it to educate our Florida Kiwanis Clubs.

    1. matt@leveragenam.com

      Hi Patrice, so glad you found it useful! Feel free to use it however you’d like to. We just ask that it is used in its original form and that you source us. Thanks!

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    1. Laura Benson Post author

      Thanks so much! Glad you found it useful. Make sure to check back as we’ll be updating the infographic every 6 months or so.

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  113. Judy Bagchi

    Hi, I was doing some research on most used social media websites and came across your infographics. Are you making it available for others to use? If yes, I like to incorporate it in a public educational presentation that I need to make with credits to your authorship of-course.Thanks for your response.

    Judy

    1. matt@leveragenam.com

      Hi Judy,

      Thanks for reaching out. Yes, this available for public use. There are a couple links above where you can download a version for screen or print.

      Thanks!

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