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Category Archives: Digital Marketing

16 Reviews to Review 2016

By: Matt Kreikemeier
Founder // Technology Director

1. My home got way smarter.

For me, 2016 was definitely the year of the smart home. As a (generally) early-adopter, I feel ashamed at how late I was to this party, but I finally caved to the Alexa craze, and I feel like I've seen the future — it's hands-free.

"Alexa, turn on the downstairs lights."
"Alexa, set the thermostat to 70."
"Alexa, play Kidz Bop."
"Alexa, what's the weather today."
"Alexa, did the Cardinals win last night?"

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The SXSW Experience – 2016

A few weeks ago, we attended SXSW Interactive 2016 in downtown Austin — and it did not disappoint.   There was so much to learn, take in, and explore, it was a truly rewarding experience.  From brand experiences, startups, and technology, to marketing tips and life-hacking advice, we thought we’d round up and share some of our favorite take-aways from the trip. Read the Rest

Nestlé Purina Digital Summit Recap

Leverage has had a great start to the year and a big part of that was getting to work on and attend Purina’s annual Digital Summit – a marketing conference in St. Louis, home of their headquarters, that brings together brand teams and agency partners for a couple days of inspiring conversations and presentations.  It’s always nice to take a few days off from the regular grind and get re-inspired by our industry and the talented players within it.

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2015 Brand Resolutions

Decorative header image.

We are half-way through the first month of 2015, the holidays have passed and the new year dust has settled. It is now time to push forward and get serious about making better business decisions that will keep your company succeeding not only in 2015, but well into the future.

For starters, we’ve put together a ‘2015 Brand Resolutions’ checklist of sorts, with some stats to help explain why each item is worth pursuing if you haven’t yet.

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Mobile Website Best Practices

Mobile Website Best Practices

By now I’m sure you’ve heard a million times – if your business doesn’t have a mobile website, you should. We’ve discussed the importance of being accessible on mobile – how you are missing out on a very large consumer segment if you aren’t, and given a number of statistics to support this claim.

So you’ve got a mobile or responsive website, now what?

It’s important to make sure your audience is getting the best possible user-friendly experience when visiting your site. A user-friendly experience means a user will stay on your site longer, easily find what they are looking for and come away with a positive experience. All of these things work in your favor toward earning you more business.

We’ve put together an infographic that highlights the top mobile website best practices, so you can make sure your mobile website does it right.

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Digital Content Marketing – #digitaljungle

Nestlé Purina's Digital Jungle

We recently had the pleasure of attending Nestlé Purina’s Digital Summit, a day long conference held at the Four Seasons in downtown St. Louis, where we were joined by Purina’s top digital marketing associates and several other agencies from throughout the U.S. This was our third consecutive year attending the summit, and as usual, the day did not disappoint.

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